Here are the real benefits, that while considerably costly, are not measured in dollars but much more. Employees want the benefits of:

Listening
Everyone in the enterprise has a perspective, an insight or idea that's worth hearing. Remember, when it comes to solutions, those closest to the problem or the customer often have the best source of information and ideas.

Looking
There is much to be said for curiosity and observation. Look around for new ideas, trends, additional sources of support. Don't hesitate to look outside of your particular industry.

Recognizing
The pace of change, competition and everyday life is often so hectic, we overlook the efforts of those we depend on. Regardless of title, task or department, stop to notice and say a kind word of appreciation.

Rewarding
There are at least two ways of looking at workers engaging in the ethical conduct and performance that exemplifies the values you espouse for your organization -- one way is to regard it as 'simply doing what I pay you for' - the other is to publicly and privately acknowledge the importance of your example. Which would you respond better to?

Being available
Accessibility is key for reassuring workers you are 'in touch' and interested in their ideas, problems and the daily success of the operations. Walk the halls. Get out of the office. Meet the people.

Caring
There is no faking it; no substitute for genuinely having concern for your people's development, perspective and dreams. Expressing concern can be a very powerful motivator in uncertain and cynical times.

Trust
Everything you say, do lends to a credibility that creates a bond with your workers. Do you exhibit the kind of integrity that inspires your people to give their all?

Stability
There MUST BE a direct correlation between performance, loyalty and commitment to the employment contract -- if you suggest there's no such thing as 'forever employment,' there won't be!

Safety
For some workers, their home and personal life is fraught with chaos, turmoil and even unsafe conditions... your workplace should be an oasis of security, pleasantness and courtesy. It should not be a place of depression, cynicism and disrespect.

Respect
This is the fundamental element of any relationship, any progress, and promise of growth and achievement. Show it. Do it. Earn it -- one encounter, one situation at a time.

Let me also add that you should also pay the absolute most you possibly can. No "money isn't everything" -- but it can buy the tangible benefits and stuff that everyone needs and wants to improve their life and their families also. I am always amazed at clients who lose long term, talented employees over a couple thousand dollars.

These benefits are 'priceless.' No one gets up in the morning excited about going to work because they have a great eye glass plan. They get excited about trying to accomplish something, be appreciated for it, and be rewarded. People will come to work and do their best.