This common sense guide is the culmination of years of study, observation, and hands-on work coaching and advising professionals of all ages. No legal mumbo jumbo. No hellfire and damnation. No theoretical discourse.

• Understand the major influences on our ethics
• How to design your own Personal Code
• Examine why professionals go bad and how to avoid it
• Detect the early warning signs of flawed values
• Learn how to coach others in your profession
• Attract ethical employees, clients, friends, and associates